![]() While other studios have moved almost all of their films out of 2020 in response to the COVID-19 pandemic, the theatrical window deal has led Universal to hold firm on the holiday release dates of several films. “We believe a more dynamic theatrical window, whereby movie theaters continue to provide an event-sized launching platform for films that maximize box office and bolsters the success of subsequent distribution channels, is in the shared best interests of studios, exhibitors and, most importantly, moviegoers.”Īlso Read: Busted Windows: How AMC-Universal Deal Could Upend the Studio-Theater Business Model “We are extremely pleased to further enhance our strong partnership with Universal as we evolve the exclusive theatrical window,” said Mark Zoradi, Cinemark CEO. “Mark Zoradi and the team at Cinemark have been outstanding partners, and Peter Levinsohn has done a remarkable job on the studio’s behalf in making deals that give us the confidence to release our movies in the marketplace, keep the content pipeline moving, and provide consumers with the optionality that they are looking for.” “Universal’s century-long partnership with exhibition is rooted in the theatrical experience, and we are more committed than ever for audiences to experience our movies on the big screen,” said Donna Langley, Chairman of Universal Filmed Entertainment Group. This new clause, which studio insiders say will also be added to the Universal/AMC deal, will secure major revenue from upcoming films like “F9” and “Jurassic World: Dominion.” While box office performance for major blockbusters has become increasingly frontloaded, theaters have long been defensive of the theatrical window because those films are so critical to their financial stability, particularly in the first month of release. ![]() Also Read: Global Cinema Operators Urge New York to Reopen Movie Theaters, Say Many 'Will Not Survive'
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